282: How to Navigate Changing Social Media (HCA Student Coaching Call Series)
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282: How to Navigate Changing Social Media (HCA Student Coaching Call Series)
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In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads.
With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement.
If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way.
In this episode we cover:
- Building Trust in a Changing Market (01:02)
- Open House & Group Sales Calls(04:19)
- Content & Social Media Trends (07:24)
- Live vs Evergreen Launches (09:27)
- DM Engagement & Sales (11:45)
- Paid Sales Calls & Trust Gap (16:11)
- Retargeting & Marketing Strategy (19:21)
About Colleen Kurtz
Colleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She’s on a mission to empower women to believe in their resilience, trust their bodies’ innate wisdom, and finally prioritize their own needs without guilt.
Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support.
She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she’s not geeking out over root-cause healing, you’ll find her outside—either at the beach, the pool, or on a walk with her family. She’s a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?).
IG: @colleen_mindfullynourished
Website: www.mindfully-nourished.com
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