Ever wondered why all baby toys are so bright and loud? all primary and neon colors? Aesthetic-focused moms are craving a change. In this episode of Making It in The Toy Industry, I’m bringing you a powerful coaching session that spotlights someone who's filling that market opportunity. Playcor is a brand on a mission to make toys that look as beautiful as the homes they live in.

Courtney Smithee, an interior designer turned toy inventor and student of Toy Creators Academy, is the founder of Playcor, a line of high-end, neutral-colored silicone toys that blend beautifully into modern homes. These aren’t just kids’ toys in a different colorway, but they’re multifunctional age-appropriate playthings that double as home decor. Imagine a designer-quality scalloped bowl that doubles as a rattle, and decorative silicone balls that are both chic and safe for play. That’s Playcor.

In this episode, you’ll hear how Courtney is managing product development, navigating international factory communications while pregnant, and finding clarity in the chaotic early stages of launching a toy brand. We dig into her most challenging SKU, how she’s simplifying her marketing strategy as a mom of three, and the major mindset shifts that helped her go from overwhelmed to intentional.

We’ll also celebrate some BIG wins like the moment guests walked into her home, saw her toy prototypes on display, and didn’t even realize they were toys.

So if you’ve got a creative idea and you’re wondering if it has a place in the toy world, let this episode be your sign. Tune in, get inspired, and imagine what you could create, maybe even inside Toy Creators Academy with me by your side.

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