Want to start a business but are as clueless as I am about how to do it?

There is hope! This episode of Shameless Careers is your practical guide to finding the right business idea and taking it forward based on insider knowledge from someone who has done it multiple times.

Today’s guest, Pascal Pert, is a serial entrepreneur who exited two companies - sports tech and big data - to some of the biggest top tech giants in the space, sold 37 product lines with a reverse engineering factory, and had other ventures in retail, gaming and AI. Pascal is also a board member of Tech and Engineering at Oxford Brooks University - and in this episode we discuss:

✔️ How to come up with a business idea - and why you should always start with a SIMPLE business (that would be - yes, you've heard it right - below your intelligence level)

✔️ Why "unsexy" industries - like food or retail - present great opportunities for healthy margins and lower risk vs your trendy blockchain-with-AI-and-beyond startups

✔️ Why product-based businesses are often easier to scale than service-based ones

✔️ Why the NUMBER ONE skill in entrepreneurship is Sales (that comes before everything - even the product!)

✔️ Why passion is overrated (yes, you don’t need to “love” your business - just the results it brings)

Hope you enjoy it - and drop any entrepreneurship questions you may have in the comments!

Resources mentioned in the episode:

✔️ YouTube channel of Alex Hormozi: https://www.youtube.com/@AlexHormozi

✔️ YouTube channel of Leila Hormozi: https://www.youtube.com/@leilahormozi

Connect with...

✔️ Pascal: https://www.linkedin.com/in/pascal-pert/

✔️ Me: https://www.linkedin.com/in/varia-pechurina/

#HowToStartABusiness #Entrepreneurship #Startups #BusinessSuccess #ShamelessCareers #entrepreneurtips #serialentrepreneur

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