258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers

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258. Five Smart & Ethical Ways to Build Your Email List and Connect with Customers

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With host retail coach In This Episode: What’s something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they’ve learned over time that email is still a super powerful tool! It’s a direct line to your customers - no “beating the algorithm” required. In this episode, I’m giving you 5 simple ways to build your email list and keep your customers happy. You’ll learn how to connect better, sell more, and own your customer relationships. I hope you’ll join my email list (if you aren’t already on it)! You can do that by scrolling to the bottom of my homepage . 5 Ways to Build Your Email List: Ask your customers at checkout to join the list: You can use a QR code to do this! Do an in-store give-away. Offer a freebie/lead magnet as an incentive to join. When you host events customers need to pre-register for, ask those folks to join the list when they are registering. Use a pop-up on your website and ask people to join: Simple and effective! Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn’t need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten Need more? Join me and our supportive community of retailers in my ! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out . Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand . Related podcasts we think you’ll like: : Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell : Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy