Have you ever felt like the words you’re using to describe your mission don’t quite capture your heart? In this live coaching session, I sat down with Jerrod O Lockhart, a licensed social worker with over 20 years of experience — and a deeply personal reason for the work he does. We tackle the subtle but powerful shift that happens when you stop using “safe” language and start saying exactly who you’re here to serve. This episode isn’t just about a mission statement, it’s about reclaiming your voice so that your purpose lands with truth and impact. Are you ready to get honest with yourself too?

The words you choose can either blur your purpose or sharpen it. Let this be the episode that nudges you toward saying exactly what you mean — for your audience and for yourself.


Topics I Cover:

• Why the word “marginalized” wasn’t serving Jerrod’s true mission
• The difference between politically correct language and purpose-driven language
• How using clear, affirming words can change the way people connect with your work
• The cultural weight and assumptions placed on Black boys — and why naming them as boys (not men) matters
• The emotional power of bringing personal stories into your mission (and how Jerrod did it with courage)
• Simple tweaks that can make your mission statement feel both personal and powerful

This week’s affirmation:

“ You are feeling all the emotions. Allow yourself to feel.”

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