
#25 Marketing Strategies That Actually Grow Construction Businesses
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Are your marketing efforts actually bringing in new business, or are they just a time-consuming guessing game? In this episode, Mason Brady sits down with Perryn Olson, a fractional CMO and construction marketing expert, to break down what really works for contractors and construction firms.
They discuss:
✅ Why "just posting on social media" isn’t a marketing strategy
✅ How to identify your ideal customer profile (ICP) and target the right clients
✅ The biggest mistakes construction companies make with marketing—and how to avoid them
✅ How to position your brand for long-term success
✅ Why marketing isn’t just for your marketing department—it’s a company-wide effort.
Connect with Perryn:
🔗 LinkedIn:https://www.linkedin.com/in/perryn/
🌎 Website: https://altcmo.net/
Connect with Mason: https://www.linkedin.com/in/masonbrady/
Visit BradyCFO: https://www.bradycfo.com/
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Have a business growth question you'd like Mason to cover in an upcoming episode? Email: info@bradycfo.com