『24hr Production: A Brand Marketing Podcast』のカバーアート

24hr Production: A Brand Marketing Podcast

24hr Production: A Brand Marketing Podcast

著者： Gary Chan
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Welcome to our podcast, where we dive into the world of promotional products, brand marketing, and occasionally, digital marketing. Our hosts, Gary and Melissa, are two experienced industry professionals who are not afraid to discuss all the ins and outs of the promotional market. Together, they offer behind-the-scenes insights, tips and tricks, success stories, and even share failures. Join us as we explore everything related to the industry with their unique angles. Taking you on a journey into the world of brand marketing.

Hosted on Acast. See acast.com/privacy for more information.

Gary Chan マーケティング マーケティング・セールス 経済学
エピソード
  • How It All Started

    How It All Started
    2026/04/25

    This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to share compelling stories about their journey at CREATIVE.

    **This episode is dedicated to the founder of CREATIVE, Peter Kmech Sr., who, through his relentless effort, transformed his humble beginnings into a thriving business and established significant foundational precedents for the vast promotional product industry we know today.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 分
  • We Are More ECO Than You Think

    We Are More ECO Than You Think
    2026/02/24
    Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible products can be discarded and end up in landfills? Melissa and Gary are revisiting the topic of sustainability with data-driven studies to challenge this assumption. They will also explore the impact of the Extended Producer Responsibility Act on end-user products, packaging, product design, and manufacturing of promo merch in Canada.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • All The Days that Matters (2026 edition)

    All The Days that Matters (2026 edition)
    2025/11/25
    Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the differences and similarities. With unique and unusual dates revealed that could ignite exciting promotions, this episode is not to be missed!

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
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