エピソード

  • How It All Started

    How It All Started
    2026/04/25

    This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to share compelling stories about their journey at CREATIVE.

    **This episode is dedicated to the founder of CREATIVE, Peter Kmech Sr., who, through his relentless effort, transformed his humble beginnings into a thriving business and established significant foundational precedents for the vast promotional product industry we know today.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 分
  • We Are More ECO Than You Think

    We Are More ECO Than You Think
    2026/02/24
    Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible products can be discarded and end up in landfills? Melissa and Gary are revisiting the topic of sustainability with data-driven studies to challenge this assumption. They will also explore the impact of the Extended Producer Responsibility Act on end-user products, packaging, product design, and manufacturing of promo merch in Canada.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • All The Days that Matters (2026 edition)

    All The Days that Matters (2026 edition)
    2025/11/25
    Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the differences and similarities. With unique and unusual dates revealed that could ignite exciting promotions, this episode is not to be missed!

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • Timing Is Everything

    Timing Is Everything
    2025/10/24
    November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and opportunities arise that purchasers should pay close attention to. Melissa and Gary explain what typically occurs during these months and how it influences product selection decisions and the logistical flow of inventory.

    Hosted on Acast. See acast.com/privacy for more information.
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    24 分
  • Trend Talk with Matt Herod

    Trend Talk with Matt Herod
    2025/09/24

    Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joined by Matt, an experienced multi-line representative. Together, they explore the vital role that multi-line representatives play in the promotional products industry, expertly bridging the gap between suppliers and distributors. With a wealth of insights to share, they discuss not only current trends but also emerging ones that are poised to shape the future.


    Follow Matt Herod on social:

    Facebook: mattherodagenciesltd

    YouTube: @RedBeardPromo

    Instagram: mhainc

    Website: https://redbeardpromo.ca/

    Hosted on Acast. See acast.com/privacy for more information.
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    37 分
  • Why Partner with a Promo Marketing Consultant?

    Why Partner with a Promo Marketing Consultant?
    2025/07/24
    In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assistance. The question remains: will this trend continue? Melissa and Gary welcomed Lisa, CREATIVE's Senior Promotional Marketing Consultant, to explore the roles and benefits of partnering with a consultant for promotional marketing projects. Their discussion went beyond simply sourcing products, delving into the inspiring possibilities of creating, managing, supporting, optimizing, and customizing tailored promotional efforts.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 分
  • How Much Do You Know About Web Development?

    How Much Do You Know About Web Development?
    2025/06/24
    Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is truly thriving? Does it clearly convey what you stand for and what you offer? Join Melissa and Gary as they welcome Cale, a CREATIVE web developer, for a discussion about the world of website creation and development. They delve into essential topics such as the power of landing pages, the magic of SEO, the insights gained from analytics, and some game-changing tools that will elevate your website’s success. Get ready to transform your online presence!

    Hosted on Acast. See acast.com/privacy for more information.
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    31 分
  • How You Doing?

    How You Doing?
    2025/05/24
    It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their experiences and insights on navigating the complexities of current trade policies, the challenging purchasing climate, the pressures of inflation, and the evolving business landscape. We hope their thoughts resonate with you and provide some comfort as we all navigate these changes together.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 分