エピソード

  • Evolution Promo Tech

    Evolution Promo Tech
    2025/04/24
    The rapid evolution of technology presents a challenge in keeping up with the latest trends and innovations. In the promotional product industry, the ability to adapt is crucial for achieving market success. In a recent discussion, Melissa and Gary highlighted the shifting interests in various tech promotional products over time, moving from USB memory drives to more advanced solutions like NFC technology. They also shared anecdotes about different products they have encountered in their experiences.

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    31 分
  • How can Marketers help HR

    How can Marketers help HR
    2025/03/25
    There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outward communication. However, it is equally essential for this department to collaborate with the human resources department in developing and nurturing the employer brand. In this episode, Melissa and Gary will explore the importance of establishing a robust employer brand within an organization.

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    26 分
  • A Promotional Distributor Look at the Canada-U.S. Tariffs

    A Promotional Distributor Look at the Canada-U.S. Tariffs
    2025/02/24

    We find ourselves in the midst of a trade war between Canada and the United States, and its implications are undeniable. Gary and Melissa explore how tariff policies affect Canada’s purchasing landscape and consider the impact on the promotional product industry in Canada. They also discuss the relevance and feasibility of the Made-in-Canada and Product of Canada movements to see if it makes sense for the industry to adopt that model.


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    25 分
  • An Intro to Online Programs

    An Intro to Online Programs
    2025/01/24
    There are numerous ways a corporation can uphold brand consistency, retain talented employees, and inspire best practices. One powerful approach is to implement promotional programs within the organization. Melissa and Gary welcomed Rob, CREATIVE's Program Director, to share insights on the transformative potential of a corporate online promotional program.

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    33 分
  • What A Year (2024 Edition)

    What A Year (2024 Edition)
    2024/12/24
    Wow, what a year it’s been! We’re excited to bring you the final episode of 2024! Join Melissa and Gary as they reflect on all the highs and lows from the past year, sharing what they’ve learned along the way. They’re also looking ahead and chatting about what fun things are in store for 2025. You won’t want to miss it!

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    21 分
  • What’s Next? Artificial Intelligence

    What’s Next? Artificial Intelligence
    2024/11/24
    Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa, Gary, and Laurel are convening to explore how AI is shaping their marketing strategies and tactics, and there's no doubt it will play a crucial role in the future of their work.

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    27 分
  • What’s Next? Decoration

    What’s Next? Decoration
    2024/10/24
    The promotional product industry is filled with diverse decoration methods that inspire creativity. Melissa and Gary are sharing their knowledge on traditional techniques like embroidery, screen printing, and transfer while also showcasing cutting-edge methods such as Direct-to-Garment (DTG) and Direct-to-Film (DTF). Their stories reveal the remarkable evolution of decoration and the endless possibilities for growth within the industry.

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    33 分
  • Gather Around for Story Time.

    Gather Around for Story Time.
    2024/09/24
    Gary and Melissa exchange stories about various topics related to the promotional products industry. They discuss key terms such as sampling, setup charge, Pantone colour, overruns, and underruns, which evoke a range of emotions and experiences for both of them.

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    40 分