Are you stuck at the bench wondering why growth feels slow…no matter how hard you work?

In this episode of the Jewelry Business Academy Podcast, I sit down with JBA client Jenny Dirks of Moss Rock Metals to unpack the unsexy truth of scaling a jewelry business: mindset, visibility, and systems. We talk about moving from one-of-a-kind hustle to collection-led sales, why wholesale outreach beats waiting for orders, and how regulating your nervous system is just as important as choosing your pricing strategy. Jenny shares the confidence shifts that helped her step out from behind the bench, embrace being seen, and create a more sustainable model, without losing her artistry. If you want practical encouragement and a roadmap to grow with less burnout and more momentum, this one’s for you.

What You Will Learn in this Episode:

1. How to step back from constant making and step into the CEO role
2. A simple daily blueprint to drive sales (wholesale, collabs, lives)
3. Nervous system tools that make scaling actually sustainable
4. Visibility (and rejection) as non-negotiable skills for premium brands
   
   

Topics Discussed:

• Bench time vs. business time
• Wholesale collections & outreach
• Daily 90-day blueprint habits
• Nervous system regulation for CEOs
• Visibility, rejection, and confidence
• Sustainable growth mindset
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Jenny’s Instagram | https://www.instagram.com/mossrockmetals/

Jenny’s Website | https://mossrockmetals.com/