In this episode I interview Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp. She is also an award-winning international speaker and entrepreneur of over 18 years. Laura leverages her creativity, experience and unique process to help ambitious, growth-minded entrepreneurs understand – and embrace – their magic. The results are aligned brands that stand out from the crowd, magnetize the right clients and produce explosive results.

We touch on:

- We all have a personal brand - whether you identify as an entrepreneur or not.

- The daily self-care and habits required to show up as your best self - and therefore enhance & empower your personal brand.

- Laura’s entrepreneurial journey (her first business was wedding stationary!) and how Brand Chemistry came to life.

- How being open to the shifts and changes caused by major life events can lead to intense personal growth and self-discovery … and perhaps even a new business opportunity!

- Being good at what you do is the bare minimum to creating a personal brand - a strong brand goes well beyond that.

- If showing up as your best self feels uncomfortable, you don’t know where to start or you’re battling with imposter syndrome … hire a coach or mentor!

- Laura’s “must haves” for brand excellence: tips on pricing, messaging, your offer, systems and using visuals.

- That being a jack of all trades is costing you - time, energy, money - and noticing if your ego is attached to something it needn’t be.

- The key items you need to master to encourage people to buy from you.

- The power of storytelling to enhance your brand - and the importance of protecting your peace alongside creating trust from your audience. Why oversharing may be costing you both credibility and money.

- Laura’s exercise to create powerful stories for your brand.

Resources mentioned:

- Follow Laura on Instagram and learn more about her next Brand Camp experience where you can gain more confidence and clarity around your brand and/or services.

- Book a Strategic Alignment Session with me to discover how to best focus your energy and attention on your personal and/or professional goals.