『#229: French Florist (Part 1) – From Failing to Flourishing』のカバーアート

#229: French Florist (Part 1) – From Failing to Flourishing

#229: French Florist (Part 1) – From Failing to Flourishing

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 Michael Jacobson wanted to help his uncle sell his flower shop, but now it is growing like a weed. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick in business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [Seaside Plumbing Ad} Stephen Semple: Hey, it's Stephen Semple here and we are without Dave Young today because we have an opportunity for a really, really special interview. I have with me Michael Jacobson from French Florist and we had a conversation, it was probably about a month and a half ago, and I just thought some of the things that you shared was amazing and I was like, "I got to get Michael onto the podcast." Now, the first question I asked Michael is, what's your title? "We don't believe in titles." I said, "Are you the founder?" "Well, sort of." That's where we'll start. That's where we'll start the story about French Florist in terms of how you came to be the owner and what's happened in the time that the business has been with you. Michael Jacabson: Awesome. Thanks Stephen. This is a generous introduction. I appreciate that. Thank you. When I say we don't believe in titles, we really don't. As we get to be a bigger organization, we brought on a chief operating officer who's a lot smarter in operations than I am. And that's become my job is hire people that are smarter than you and give them the reins, so maybe, I don't know what title that is, but whatever that job is, and she tells me we do need titles because it helps with accountability and that kind of important stuff. I thought it was a little boring, but she did convince me. Stephen Semple: Before we go on, what size are you at today? You're large enough that you brought in a chief operating officer, so how many employees do you have now? Michael Jacabson: We've got just over 100 employees now. Stephen Semple: How many locations? Michael Jacabson: We have 10 locations now and we'll have 17 open by the end of the year. We'll have 60 open by the end of next, so a lot of our employees- Stephen Semple: Awesome. Michael Jacabson: ... right now aren't necessarily for the immediate now, but we're building the infrastructure to support tomorrow. Stephen Semple: That's cool. That's cool. That's amazing. That's amazing growth, so 100 people now, but you're really looking to go to that... You're at 17, going to 60 locations. That's awesome. Going back to the early days of how you found yourself owning French Florist. Michael Jacabson: Oh, gosh. Okay, so I don't know if this will resonate with the audience. Hopefully it does. I've graduated college... You hear the statistics of how many startups fail, whatever it is, 90, 95% of startups. I did- Stephen Semple: Most. Michael Jacabson: Most. And I actually joined a few startups in college that I didn't found but kind of joined their team. All of them, but one failed, so I saw firsthand too. And I took a job in super boring corporate consulting right out of college, paid super well, great opportunity. I could work alongside awesome executives at really awesome companies. That was the pitch. I didn't make it even a year. I made it about one year and it just didn't feed that fire in my belly. That was the wall that my ladder was leaned against and I could sit there and climb that ladder or if I'm not happy, do something about it. And so I had my ear to the ground with different opportunities and I got a call from my uncle one day and he says, "Mike, I've been running my flower shop for 38 years. I'm working six days a week, 60 hours a week or more,
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