『#221: Hertz –』のカバーアート

#221: Hertz –

#221: Hertz –

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 Snippet Dave Young: Welcome to the Empire Builders Podcast. Teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is ... Well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Travis Crawford Ad] My name is Travis Crawford, and my company wouldn't be here if it wasn't for one person. 17 years ago, I was at a friend's wedding with my girlfriend at the time. As the evening wore on, I got to complaining about how plumbing and HVAC companies got it all wrong. I knew I could do it better than they could, and she said, "Okay, then do it." I must've given her eight reasons on the spot why I couldn't do it, and she shot down every one. "Those problems are easy to fix," she said. "Stop being soft and go do it." First it was just me and a van, and then one more guy, and then one more truck. 17 years later, we have a team of more than 60, each one as energized as I was that night, to do it better than anyone in town. That girlfriend is now my wife. She doesn't work here, but this company would not be here without her. And to me, that makes all the difference in the world. Travis Crawford. HVAC.com. Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here alongside Stephen Semple, and we're talking about empires. We're talking about big businesses that started out as usually smaller businesses. None of them ever start big, Stephen, when are we going to talk about businesses that just started huge? Stephen Semple: I don't know that they're as interesting, Dave Young: But today we're talking about Hertz Rental Car. Stephen Semple: Yes. Hertz Rental Car. Dave Young: And in my mind, they've always been the big one. They're the big guy. They're the top dog. Stephen Semple: Well, actually in the market today they're number two. Enterprise is the largest one, and they're number two, and then Avis is number three. Dave Young: But the Enterprise combined ... They conglomerated a bunch of them, right? Stephen Semple: Yeah. And there's even a few that are under Hertz as well these days. None of them are just one banner anymore. Dave Young: Yeah. Everything's becoming one brand. Stephen Semple: They're big. They do over nine billion in revenues in 160 countries, and they're part of the S&P 600. So they're a big deal. Dave Young: They've been big for a while. Stephen Semple: They've been big for a long time. Dave Young: I remember when Avis started, this was back in the Mad Men era. The big idea, the big advertising slogan for Avis was, "We're number two, but we try harder." So at that point, Hertz was number one. Stephen Semple: Yeah. We'll find out as we go into the story, Hertz was the first national brand as well. Dave Young: Okay. Stephen Semple: So they really, and in many ways, kind of created the car rental business as we know it today. Dave Young: Awesome. Stephen Semple: They were founded by Walter Jacobs in 1918 in Chicago. And as I was saying, today they do like nine billion in revenue. So it's 1918 in Chicago, and the Model T Ford has been out for 10 years. There's about six million cars on the road, which is about 60 cars per 1000 people in the United States at that time. So they're pretty new, but you'll see a car. They're not foreign, but they're not new. It's kind of at that stage where you'll see them. Dave Young: Sure. Stephen Semple: So now back to Walter Jacobs. Walter's this real car junkie, and he had started out actually working on an assembly line, and now he owns a Ford car dealership. He really sees cars as the future. And when he opens the dealership,
まだレビューはありません