From Wall Street to fintech, James Chemplavil has seen both sides of lending. After 16 years underwriting corporate debt at Barings, he launched Salus to tackle a problem too many hardworking people face: being denied small but critical loans. Now as Founder and CEO, James is helping credit unions use alternative data and automation to extend microloans, attract younger members, and cut charge-offs. In this episode of 22 Minutes in Lending, James joins host Vince Passione to share the Salus origin story, why credit unions are the ideal partners, and how technology is rewriting the future of microfinance.

Key Takeaways

0:44 – James shares the personal story that pushed him from underwriting billion-dollar debt at Barings to building Salus, designed to fix access to small but critical loans.

02:52 – How collaboration, community focus, and tech gaps made credit unions the perfect proving ground for Salus.

04:21 – James explains why “cash in vs. cash out” is the new king metric, and how traditional scores miss millions of good borrowers.

06:10 – How Salus cuts staff time out of microloan processing, making $500 loans make sense for credit unions.

08:25 – The ideal credit union for microloans? Those wanting to pull in Gen Z and those doubling down on community impact.

09:34 – Predictive analytics that surface member stress before they default give credit unions a shot to be proactive, not reactive.

13:41 – A peek at how transaction data separates two “identical” 620-score borrowers into wildly different risk profiles.

15:31 – How Salus slashes charge-offs from 27% to as low as 3%, giving credit unions control over their risk vs. reach.

17:52 – James explains why the play isn’t P&L—it’s the lifetime value of turning Gen Z and millennials into members for life.

19:59 – Why earned wage access is the front door to member acquisition, deposits, relationships, and sticky growth.

21:50 – Salus’ roadmap: helping members graduate from microloans to auto and mortgage loans.

Resources Mentioned:

Salus: https://www.salusfintech.com/

LendKey: https://www.lendkey.com/

Thanks for listening to the 22 Minutes in Lending podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show and be sure to subscribe so you never miss another insightful conversation.

#CreditUnions #Fintech #22MinutesInLending #Microloans #LendingInnovation

From banking to startups to serving in Iraq, John Ballantyne has worn many hats. Now as CEO of Tru Treasury, he’s helping more than 70 credit unions build treasury management programs that keep them competitive in a growing commercial lending market. In this episode of 22 Minutes in Lending, John joins host Vince Passione to share the origin story of Tru Treasury, how it’s filling a critical gap for credit unions, and where treasury management is headed in the future.

Key Takeaways

01:35 – John shares the unique story of launching Tru Treasury in March 2020, just as COVID shuttered the world overnight.

04:21 – The advantages of structuring True Treasury as a CUSO, and how collaboration with credit union CEOs shaped the model.

05:26 – Today, TruTreasury serves over 70 credit unions in different ways, from consulting to acting as a full outsourced treasury management department.

06:56 – Go behind the scenes and hear how Tru Treasury’s three platforms serve credit unions.

09:35 – How Tru Treasury steps in during acquisitions to bridge gaps in complex treasury relationships.

11:06 – What credit unions need to know about field of membership rules, the 12% cap, and opportunities for commercial lending and deposits.

13:11 – Commercial lending trends: growth in C&I and SBA lending, deposit growth, and how commercial deposits can be used to fund commercial loans.

15:34 – Untapped opportunities in municipal deposits, and why they’re a natural fit for some credit unions.

17:04 –Stablecoin, blockchain, and security innovations shaping the future of payments.

21:21 – Looking to 2030: John envisions a modular “commercial banking as a service” model that brings together lending, compliance, and treasury management for credit unions and beyond

Resources Mentioned:

Tru Treasury: https://trutreasury.com/

Leverage: https://myleverage.com

LendKey: https://www.lendkey.com/

Thanks for listening to the 22 Minutes in Lending podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show and be sure to subscribe so you never miss another insightful conversation.

#CreditUnions #Fintech #22MinutesInLending

We’re back with Part 2 of our conversation with Becky Reed, COO at BankSocial. In this episode, Becky maps out the future of lending—from smart contracts and stablecoin-powered car loans to how DAOs could change underwriting and credit union governance. She also shares how boards can (and should) engage with these technologies, why waiting isn’t a strategy, and what the credit union system might look like in 2030.

Key Takeaways:

00:00

Becky walks through a real-world example of how lending could work end-to-end using blockchain, smart contracts, and stablecoin—starting with a member buying a car.

05:16

"Replacing trust with truth": Becky explains how blockchain transparency removes intermediaries and why BankSocial is non-custodial by design.

08:53

What if credit unions became DAOs? Becky describes how token-based governance could reshape underwriting, credit committees, and data sharing.

12:10

Talking tech with your board doesn’t mean teaching blockchain. Becky shares how to frame stablecoin as a payment rail they already understand.

15:27

Planning season? Becky offers advice on how credit unions can realistically begin exploring crypto, stablecoin, and digital rails, with emphasis on education and execution.

18:12

Why “waiting to see what happens” is risky. Becky explains the danger of sitting back while others define the future.

19:50

Becky’s vision for 2030: a grassroots financial renaissance, where DAOs and digital-native credit unions serve tight-knit communities.

20:55

The best podcast question she’s ever been asked? Listen to hear what it is.

Resources Mentioned:

BankSocial: https://web.banksocial.io/

LendKey: https://www.lendkey.com/

Thanks for listening to the 22 Minutes in Lending podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show and be sure to subscribe so you never miss another insightful conversation.

#CreditUnions #Fintech #22MinutesInLending