#22 AI-Empowered Mom | Making the Invisible Visible with Ellie Windle
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#22 AI-Empowered Mom | Making the Invisible Visible with Ellie Windle
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You can’t see it, but you feel it. The invisible load of caregiving drains moms and caregivers every day. Ellie Windle, founder of Persist and mom of two, joins to name it, measure it, and change it.
In this episode, Ellie shares her personal journey of burnout, the emotional and logistical labor that caregivers shoulder, and how a birthday party breakdown led to founding Persist. She explains the concept of “anticipatory load,” how AI can help unpack emotional labor, and why we need to design tools that work for the real complexity of family life.
Sarah and Ellie also discuss the dangers of AI simply raising the bar instead of reducing the load, how same-sex couples offer lessons for equitable caregiving, and why shared language and visibility can transform relationships.
If you’ve ever thought, “Why am I so tired even when I’m getting help?”—this conversation is for you.