In today’s episode, David and Steve talk with Mark Keiser, President of Development at Viceroy Hotels & Resorts, about his journey from a suburban upbringing and a year abroad in France to leading the brand’s global growth. Mark shares early career lessons—including taking on a GM role with zero hotel experience—the evolution of luxury lifestyle hospitality, and Viceroy’s approach to creating authentic local experiences, from tequila tastings in Mexico to beekeeping in Portugal. They also explore emerging markets, branded residences, and how Viceroy balances profitability with memorable guest connections.

With over 25 years in hospitality, Mark has led the growth of iconic hotel brands and now drives Viceroy’s global expansion. He shares his journey, lessons learned, and the brand’s vision for redefining luxury travel.

Topics include:

• How a high school trip to Puerto Rico and a year abroad in France inspired a career in hospitality
• Lessons from stepping into his first GM role with no prior operations experience
• What makes a property “Viceroy-worthy” and how the brand blends luxury with authentic local culture
• The role of unique guest experiences—like beekeeping in Portugal—in building emotional connections
• Career advice for aspiring hospitality leaders, including the value of mentorship and taking early risks

Watch the FULL EPISODE on YouTube: https://youtu.be/dRWZdK5tcOg

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Mark on LinkedIn: https://www.linkedin.com/in/mark-keiser-a4a5152/
Viceroy Hotels and Resorts: https://www.viceroyhotelsandresorts.com/

For full show notes head to: https://themodernhotelier.com/episode/199

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.