In this episode, Hobbs Magaret, author of Herd: Animals That Gave Rise to Humanity and Why We Need Them More Than Ever, joins Cal for a deep, thought-provoking conversation about grazing, ecology, and shifting our perspectives on livestock production. Hobbs shares his journey from ranching in Oregon to working on massive cattle stations in Australia, blending personal experience with philosophical insights. The discussion explores high density grazing, the role of herd animals in human history, how to market regenerative beef, and the radical idea of viewing beef as a waste product rather than the main goal. Along the way, Hobbs touches on corporate politics, ecological ideals, genetic selection for fertility, and the lessons learned from managing vastly different environments.

Topics Covered

• Hobbs Magaret’s background and ranching journey in the U.S. and Australia
• The origins of his interest in high density grazing (influences from Allan Savory and Johann Zietsman)
• Moving from a protein-production mindset to an ecological-function mindset
• The concept of beef as a waste product instead of a byproduct
• Lessons learned from grazing in Oregon vs. Texas vs. Northern Australia
• Managing corporate politics while implementing ecological changes
• Performance art and visibility in agriculture marketing
• Using social media (TikTok & Instagram) to grow influence and sell beef
• The role of hindgut fermenters in ecosystems and simulating their function with ruminants
• Genetic adaptation and breed considerations for different environments
• The importance of fertility as the key livestock selection criterion
• Marketing strategies and the value of storytelling in agriculture

If you’re interested in the future of regenerative ranching, this episode will challenge your assumptions and spark new ideas. Hobbs brings a rare combination of large-scale experience, ecological philosophy, and practical know-how. Whether you’re grazing a few acres or managing thousands, his insights into livestock genetics, grazing strategy, and the deeper purpose of ruminants will help you think differently about your land, your herd, and your role as a steward.

Resources Mentioned

• Herd: Animals That Gave Rise to Humanity and Why We Need Them More Than Ever by Hobbs Magaret
• Allan Savory’s work and holistic management principles
• Man, Cattle and Veld by Johann Zietsman
• How to Win Friends and Influence People by Dale Carnegie

Looking for Livestock that thrive on grass? Check out Grass Based Genetics

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Chapters

• (00:00) - Introduction and Fast Five Questions
• (00:52) - Career Journey and Ranching Experience
• (09:57) - High Density Grazing and Ecological Insights
• (30:53) - Marketing and Social Media Success
• (32:23) - Writing the Book and Philosophical Reflections
• (45:49) - The Central Thesis: Ecologically Aligned Beef
• (46:46) - Controversial Insights on American Cattle Industry
• (48:07) - Historical Context and Ecological Impact
• (49:53) - The Paradigm Shift: Profitability vs. Sustainability
• (01:01:14) - Genetics and Fertility in Cattle Breeding
• (01:02:11) - Ecological Adaptation and Market Realities
• (01:05:36) - Global Perspectives on Cattle Breeding
• (01:17:44) - The Role of Hindgut Fermenters in Grazing Systems
• (01:20:01) - Final Thoughts and Reflections