What if your money struggles weren’t about needing more strategy, but about the subconscious beliefs making money feel unsafe?

In this episode, Safiya and I dive into one of the most persistent blocks I see in entrepreneurs and service providers: money and sales blocks.

We talk about how these blocks are rarely about skill or strategy. They’re often deeply rooted in subconscious beliefs about worth, morality, safety, and identity — beliefs that can make charging, selling, or even holding onto money feel uncomfortable.

This conversation explores how your nervous system can react to receiving or raising rates as if it’s a threat, and how that shows up as undercharging, overdelivering, or avoiding sales altogether. We also explore how to start shifting these beliefs, not by pushing harder, but by changing the internal relationship with money itself.

What You’ll Learn:

• How money and sales blocks show up in subtle, everyday ways
• Why charging, selling, or holding money can feel unsafe on a subconscious level
• The role family, culture, and morality play in shaping your money story
• What happens when your “money thermostat” kicks in and pushes you back into old patterns
• How to begin rewiring your relationship with money so strategy can finally work

Resources & Links:

• Take the quiz: What's Your Biggest Subconscious Business Block? You’ll also get a personalized blueprint to help you shift it, step by step.
• Want to work together 1:1? Click here to book your Connection Call
• Learn more or apply to be coached on the podcast: shiftyourstorypodcast.com
• Connect with Ally on Instagram & Facebook: @theallyrose

Your Next Steps:

If this episode resonated with something deep within you, I’d love for you to subscribe, rate, and leave a review.

And if someone you care about keeps hustling for more strategy but still feels stuck around money or sales, send them this episode.

It might help them realize they’re not bad at business, they just need to feel safe with money before the strategies can work.

🎙️ The Shift Your Story Podcast

© 2025 Ally Rose | All Rights Reserved

💌 Contact: ally@therootedwellnesscollective.com

✨ Want to be coached on the podcast? Apply here

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Disclaimer:

The information shared on this podcast is for educational and informational purposes only. It is not intended to diagnose, treat, or cure any condition, nor does it constitute a therapeutic relationship. All views expressed are my own. You should always consult with your own medical, mental health, legal, and financial professionals before making any decisions.