17 - Changing finance from the inside with Garance Wattez-Richard
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17 - Changing finance from the inside with Garance Wattez-Richard
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このコンテンツについて
01:23 Starting where insurance stops – the mandate for AXA Emerging Customers
(Find out more about AXA Emerging Customers here)
03:26 How COVID has exposed the vulnerabilities of emerging customers…
04:22 …and forced us all to take a crash course in health management
06:03 What is different about women’s insurance needs and preferences?
(You can read more in the brilliant “She for Shield” study from AXA, IFC and Accenture)
08:45 Debunking myths about women as insurance customers. Myth #1: Women are more loyal
09:50 Myth #2: Women are risk averse
10:29 Myth #3: Women are less fraudulent
10:54 What it means to serve women as decision-makers
14:13 The product changes that make a difference for women
16:19 Putting these lessons into practice to serve women in emerging markets
19:57 Insurance without a Chinese wall – making insurance work for women at the heads of families and businesses
21:41 How to get gender on the strategic map for a company
24:11 Success as an intrapreneur