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166. The mechanics of executing an effective multilingual content strategy

166. The mechanics of executing an effective multilingual content strategy

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 We live in a global world, and it only makes sense that more brands embrace that there are people in other countries and markets around the world who have the problem their brand solves. Engaging with your ideal consumers in other markets that speak other languages requires an effective multilingual marketing strategy. This is a topic we’ve covered before on the show - because it is an important one. And in today’s episode, we’re going to tackle it from a different perspective – which gets into some of the operational details of building and executing your multilingual strategy. So after this short break, you’re going to hear my chat with Shaheen Samavati, CEO of Vera Content, who works with brands like Sony Music Spain and others to translate and localize their content to reach new consumers. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Vera Content - https://veracontent.com/

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