This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. We dug into everything from mastering mindset and health, to building emotional and spiritual resilience, to running a firm with EOS, AI, and a CEO mindset. We talked about the messy parts too: the burnout, the bottlenecks, and the hard shift from “I can do it all” to “I need help.” This episode is part roadmap, part honest reflection—and a reminder that real transformation takes both strategy and heart.

Key Topics

01:35 – Chris shares his unexpected journey from prosecutor to entrepreneur and his breakthrough moment of realizing the money was up but health and family were down.

09:41 – Rule 1: Master the Mental — Chaos ruled until Chris faced the truth: he was the bottleneck.

13:27 – Rule 2: Master the Physical — Morning runs turned into marathons, rebuilding discipline and self-belief.

17:40 – Rule 3: Master the Emotional — Focus shifted to what’s controllable, leveling out the emotional rollercoaster.

21:45 – Rule 4: Master the Spiritual — Reconnected with faith, joined a men’s group, and found strength through service.

25:08 – Rule 5: Master the Financial — Adopted Profit First and hired a finance lead, ending the cashflow stress.

29:34 – Rule 6: Embrace AI for PI — Brought in AI tools, including “Grace,” their voice assistant, to streamline intake and follow-ups.

34:51 – Rule 7: Build Marketing Through Community — Focused on giving back with authentic projects like Project Backpack.

36:38 – Rule 8: Run It Like a CEO — Stepped out of the weeds using the Buy Back Your Time model.

38:18 – Rule 9: Implement an Operating System — Rolled out EOS for team accountability, clear goals, and leadership growth.

40:02 – Rule 10: Join Masterminds and Coaching — Found game-changing support, ideas, and accountability through peer groups.

42:34 – We reflect on how success leaves clues — and why learning from others accelerates the journey.

44:04 – Chris shares where to find him, his law firm, and news about his upcoming book Rise and Transform.

Resources Mentioned

Books

• E-Myth by Michael E. Gerber- https://a.co/d/9BhCEc0
• Same As Ever by Morgan Housel - https://a.co/d/9rc48Qy
• Profit First by Mike Michalowicz - https://a.co/d/4D3LA60
• Traction: Get a Grip on Your Business by Gino Wickman - https://a.co/d/6Hpl8EY
• Buy Back Your Time by Dan Martell - https://a.co/d/cqR7T3f
• Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel - https://a.co/d/bM4unJo

Technology/Software

• ChatGPT - https://openai.com/chatgpt
• My90 (EOS) - https://www.ninety.io
• Simple Numbers →