Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place.

I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, McDonald’s Restaurants and Sprint to launching Ten Golden Rules, and why niching down into law firm marketing helped us triple our revenue. I shared simple ways attorneys can build visibility by just answering one question a week—and how to turn that into blogs, video, SEO, and social media without burning out. If you're trying to stand out as a lawyer or grow your firm, this one is packed with practical strategies you can use today.

Key Topics

03:52 – The one thing they don’t teach in law school: how to build a personal brand.

04:28 – My journey from Coca-Cola to launching Ten Golden Rules.

05:42 – Why niching down into law firm marketing tripled my business.

06:38 – How I balance my personal brand with my company brand.

08:45 – The easiest way lawyers can start building a brand: answer common client questions.

09:48 – The exact content strategy I use for law firms (video > YouTube > blog > social).

10:43 – Why sharing the spotlight with others helps build your brand faster.

11:56 – How consistent content made me visible across the legal industry.

13:16 – My 5-year overnight success strategy—webinar every month, podcast every week.

15:07 – How to turn a client email into content for every platform.

15:53 – My “easy button” content system: one video a week, then delegate.

17:52 – What I learned about branding from Coca-Cola.

19:23 – How John Morgan’s national brand proves recognition drives results.

20:07 – Four key elements I focus on for consistent branding.

21:48 – Why done is better than perfect when it comes to brand messaging.

22:53 – The 80/20 rule that helped me choose my niche and scale faster.

24:05 – How picking a niche made things easier for me and my team.

25:46 – Why Google now rewards hyper-focused websites—and what I did to adapt.

28:15 – The three signs (I call them "God winks") that told me to niche down.

Resources Mentioned

Books:

• Outlive by Peter Attia – https://a.co/d/0a3r544
• The Nvidia Way: Jensen Huang and the Making of a Tech Giant – https://a.co/d/gW3709w
• They Don’t Teach This In Law School by Charley Mann - https://a.co/d/4QMGrJO
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Technology/Software:

• YouTube (for SEO and video marketing) – https://youtube.com
• ChatGPT (for repurposing content) – https://openai.com/chatgpt
• Upwork – https://www.upwork.com
• Fiverr – https://www.fiverr.com
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Podcasts:

• All-In Podcast –