Molly is a renowned PR and marketing figure known for her expertise in building visible and personality-driven brands within the lifestyle industry. She founded her PR firm, The Storied Group, and quickly established herself as a niche expert at the crossroads of entertainment and lifestyle. Throughout her career, Molly has partnered with design and lifestyle clients across the United States, aiding them in publishing projects and launching stores, books, and product collaborations.

Get inspired as Molly shares her wealth of knowledge and experiences in PR and marketing, offering valuable insights into her journey from Hollywood to becoming a sought-after expert in branding, celebrity representation, and lifestyle marketing.

[4:43] INFLUENCE OF DESIGN INFLUENCERS IN THE HOME INDUSTRY.

The home industry has witnessed a remarkable transformation, and one of the key drivers of this change is the rising prominence of design influencers. These individuals have carved out a niche in interior design and home decor, and their impact is only expected to grow in the coming year. Magazines like House Beautiful have taken note of this trend and are actively leveraging the power of these influencers to shape their editorial content and forge partnerships.

Now, how does Molly Schoneveld fit into this narrative? Molly's expertise in PR and marketing intersects perfectly with the evolving dynamics of the home industry. She understands the importance of building visible and personality-driven brands, a concept that aligns seamlessly with the influencer-driven world of interior design. Her background in the Seth Godin marketing philosophy, which emphasizes that "people like us do things like this," underscores the need for businesses to understand their core audience and values before jumping on the latest trends.

[8:03] WHERE TO INVEST FIRST?

Interior designers must firmly establish the basics before hiring a publicist or delving into complex marketing strategies. These basics include:

1. Exceptional photography;

2. A beautifully designed and thoughtful website that aligns with your branding objectives.

Many firms, even those achieving significant success in projects and square footage, must project an image that matches their aspirations. SEO, while essential, cannot compensate for the lack of compelling visual content.

Photography is the linchpin for selling projects to the media and capturing the attention of potential clients. Molly's experience hiring a designer for her home in Raleigh underscores this point—she connected with the designer's style and was initially drawn in by their photography and editorial features.

Photography might still be better than Video Content, and Molly explains why. It can be the following:

· A strategy based solely on fleeting trends will unlikely yield long-term success.

· Beautiful photos are an enduring source of inspiration and engagement.

As the industry continues to evolve, the timelessness of photography remains a steadfast ally in capturing the hearts and minds of clients and audiences alike.

"I'm never gonna get tired of seeing beautiful photos."

Molly Schoneveld

[12:25] SUCCESSFUL MARKETING...