Summary

In this episode, Shane Evans, co-founder and CEO of HeightsWellness Retreat, shares her journey into the wellness industry, the evolutionof wellness perspectives, and the challenges faced in the early days of MassageHeights. She discusses the keys to long-term franchise success, innovations intouchless therapies, and the future of self-care and wellness. Shane alsohighlights the impact of the International Franchise Association (IFA) on herleadership style and emphasizes the importance of balance and preventingburnout in a demanding industry. Her passion for helping others and commitmentto wellness shines through as she shares insights on leadership and communityengagement.

Keywords

wellness, franchising, Massage Heights, Heights WellnessRetreat, self-care, touchless therapies, franchise success, mental health,holistic health, innovation

Chapters

00:00 The Journey into Wellness Entrepreneurship

02:02 The Evolution of Wellness and Massage Therapy

11:58 The Shift in Wellness Perspectives

21:42 Building a Sustainable Franchise Model

28:32 Supporting Franchisee Success

30:28 Embracing Technology in Wellness

33:27 The Future of Self-Care and Wellness

36:58 The Role of the IFA

41:11 Leadership Lessons from the Franchise Community

47:03 Finding Balance and Preventing Burnout

53:22 Navigating Challenges in Franchising and Wellness