If your content feels a little ‘meh’ lately and your sales have slowed, maybe it’s not you…maybe it’s that your audience is no longer aligned.

Ever poured your heart into a product or offer that you knew was your best work yet…only to be met with tumbleweeds? You’ve posted about it, emailed your list, shared in stories, but the engagement just isn’t there. It might not be your product, your price, or even your marketing. It could be that the person you think you’re talking to…isn’t actually the person you’re meant to be speaking to anymore.

In this episode, I’m breaking down why your ideal customer isn’t a fixed point (spoiler: they evolve just like you do) and how to know if you’ve outgrown the audience you started with. We’ll talk about what happens when your offers or products stop landing, how to check if your audience still matches your ideal customer, and the four grounding questions that’ll help you rebuild your customer profile without all the fluff.

Whether you’re feeling a bit disconnected from your audience or you’re gearing up for your next launch and want to make sure it lands, this episode is your nudge to pause, realign, and reconnect with the people who are exactly right for the version of your business you’re building now.

What we cover in this episode:

• Why your ideal customer isn’t set in stone (and what that means for your business)
• The subtle signs you’ve outgrown your original audience
• How to refresh your ideal customer profile
• Simple ways to audit your audience and get real answers
• Four powerful questions to rebuild clarity and confidence in your messaging

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Today's Takeaways:

• Your ideal customer evolves as your business (and you!) evolve
• Messaging that connects with the right people feels easier and more energising
• A simple audience audit can save you months of frustration and missed sales

📌 Links and Resources:

(anything marked with * is an affiliate link)

• Download the FREE 50 Audience Questions & Poll Ideas list: https://create.fizzandflourish.com/questions

• Listen to Episode 5: Finding Your Ideal Customer (so you can sell with ease!) https://www.fizzandflourish.com/ep5

• Made by Ruu Earrings > https://www.etsy.com/uk/shop/madebyruu

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