Before “merch” was a mainstream business, Star Trek fandom had Lincoln Enterprises—and behind the scenes was a small, tight-knit team led by Majel Barrett Roddenberry. This week, The Trek Files welcomes Reinelda Estupinian, who started as Rod Roddenberry’s nanny in 1974 and later worked directly with Majel beginning in 1980.

Reina shares stories from the early convention circuit: selling scripts, collectibles, and Vulcan jewelry to devoted fans while keeping pace with the growing Trek phenomenon. She also reflects on Majel as both a businesswoman and a “force of nature,” balancing humor, strength, and an unapologetically bold personality (sometimes delightfully embarrassing to those around her).

From Gene Roddenberry’s declining health to Majel’s final convention appearance in 2008, Reina offers rare, heartfelt insight into the personal and professional lives behind the Roddenberry legacy.

📄 Document and additional references: Lincoln Enterprises dealer agreement (circa 1980)

📸 Plus: personal photos of Reina & Majel on the con circuit

The Trek Files Season 14 on Memory Alpha

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