If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.

This one’s all about building a brand that actually feels like you—without a full rebrand or starting from scratch.

Key Takeaways:

Why copying your competition keeps you stuck (and exhausted)

How your vision, values, and passions shape your most magnetic content

Examples of how to express each element in your brand

How to use ChatGPT to brainstorm your brand traits (without losing your voice)

One simple challenge to start showing up more authentically this week

Mentioned in This Episode:

Join my email community for weekly branding tips & tools → shellyniehaus.com/tips

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/