13. Straight from Down Under: Paulie Dery on Big Ideas, Bigger Brands
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13. Straight from Down Under: Paulie Dery on Big Ideas, Bigger Brands
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What do coolers, rideshares, and green powders have in common? In this episode of Permission to Seek, Lauren Douglass sits down with Aussie marketing powerhouse Paulie Dery, CMO of AG1 and former brand whisperer at YETI and Uber. With his signature laid-back vibe and razor-sharp insight, Paulie makes a compelling case for why creativity isn’t just a “nice-to-have” — it’s the lifeblood of brand-building and business success.
From winning over left-brained execs with right-brained ideas to using vibe as a legitimate KPI, this episode is packed with wisdom for marketers, creatives, and anyone tired of playing it safe. Paulie shares why boring brands need big wallets, how to arm customers to defend their purchases, and what he’d tell his 22-year-old self.
Tune in for a candid, energizing conversation that proves great storytelling isn’t fluff — it’s strategy.