128 Turn Your Business Green and Boost Profits with Shel Horowitz
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128 Turn Your Business Green and Boost Profits with Shel Horowitz
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In this episode of The Leadership Loading Podcast, host Jason McClaren chats with Shel Horowitz from Going Beyond Sustainability. Shel shares his incredible journey from grassroots activism—where he led a movement that stopped a 40-luxury-home project in just 13 months—to becoming a leading voice in green leadership and ethical business.Key Topics Covered:How Shel's "Save the Mountain" campaign sparked his career in sustainable businessThe surprising intersection of profitability and environmental/social goodWhy going green isn't just about ethics—it's also a smart business strategyTop tips for new leaders to integrate green practices in their companiesHow to engage employees in sustainability initiatives and foster innovation📚 Shel's Latest Book: Guerrilla Marketing to Heal the World https://amzn.to/41BYHxk🚀 Connect with Shel Horowitz:Website: Going Beyond Sustainability https://goingbeyondsustainability.com/