Do you really need a niche to succeed as a personal brand?

As someone who’s been in the online business space for six years, I’ve seen the pressure to find your “one thing” over and over again. I’ve found that expectation often leads to frustration, boredom, and even paralysis.

In this episode, I explain why a niche might not work for everyone, especially if you’re multi-passionate like me.

We’ll cover:

• Why niching isn’t the only path to success
• The real risks of pivoting too early
• How to embrace cycles in your business and build momentum differently
• What “marketing brain” is and how it keeps you stuck

I’ll share the trade-offs of focusing on one thing vs. embracing variety, finding your rhythm as a multi-passionate human, and how “marketing brain” holds you back from creative freedom and unfiltered expression.

Whether you’re struggling with choosing a niche, looking to stay inspired, or simply curious about what it takes to balance multiple interests, tune in for practical advice on building an authentic personal brand that serves as a vehicle for your soul’s expression.

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Watch the episodes on YouTube: https://www.youtube.com/@ModernAdvicePodcast

Connect with Phoebe:

✩ Podcast on Instagram: @modernadvicepodcast

✩ Phoebe on Instagram: @phoebekuhn

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New Here?

Hi, I’m Phoebe 🙋🏽‍♀️ and I’m a Communications Strategist with a background in writing and filmmaking, meaning I’m a certified storyteller and ninja of the human psyche.

I’m so excited to embark on this journey of the human experience with you.