How a life of uncertainty, solo parenting, and starting over can evolve into a story of purpose and meaning.

In this candid and uplifting episode, I chat with brand strategist Michelle McCarthy, who brings honesty, vulnerability, and wisdom as she shares the courageous choices that have shaped her life across three continents.

From walking away from the fast-paced dream of New York to building a business in Australia as a single mother, Michelle's story is about trusting your inner knowing, those quiet whispers that guide you when logic and plans fall away.

Michelle reflects on what it takes to own your "weird", find belonging without fitting into a box, and follow the inner pull for more, even when you can't yet define what it looks like.

Her story will resonate with anyone standing at a personal or professional crossroads, sensing change and searching for answers.

As a creative brand strategist, Michelle also shares how building a business is as much about self-discovery as it is about strategy, and how true authenticity starts from within.

This episode is for you if you’ve ever felt like you don't quite fit in… and are ready to trust yourself anyway.

You'll hear:

o How tuning into your inner knowing can point you in the right direction.

o Why discomfort is often the clearest signal that change is necessary.

o The power of being different and how it is your superpower when it feels safe to express it.

o What starting a business teaches you about yourself.

o Why not fitting in a box is why she stands out.

o The beauty of creativity for the joy of it, without a commercial agenda.

o The courage it takes to let go of what's been to become what could be.

Get in touch with Michelle:

Instagram: @immichellemccarthy

LinkedIn: Michelle McCarthy

Website

Book your FREE Client Attraction Strategy Call with Michelle here.

It will uncover the next-level opportunities for your brand—whether that’s amplifying your voice, expanding your influence, or turning recognition into legacy.

It isn’t a sales call—it’s a powerful conversation where we dive into your vision and potential, ensuring we’re the perfect fit before going on this transformative experience.

More about Michelle:

Michelle McCarthy is a brand strategist helping ambitious businesses and experts attract more dream clients through powerful, human-led branding. With 15+ years of experience, she's known for blending strategy and soul to create brands that drive results, without the burnout!

Where to find me:

Website: Kim Payne

LinkedIn: Kim Payne

Instagram: @iamkimpayne

Facebook: KimPayne9Rok