In this special solo episode, I do something I’ve never done before — I go public with my boldest business goal to date.

One year after the release of my Amazon Bestselling book What If Joy Was How You Measured Success and the Money Proved You Right, I’m standing behind that message and declaring my intent to build a million-euro turnover business in just two years. Joyfully. Intentionally. Without burnout.

This is more than a goal — it’s a live experiment in values-led entrepreneurship. It’s where theory meets practice, and joy meets metrics.

Inside this episode:

• The powerful question I ask every entrepreneur (and myself)
• Why this declaration matters for you as much as it does for me
• How I’m changing this podcast to reflect the journey
• Three ways you can join me on the path to the Joyful Million

If you’ve ever wondered whether you can build something financially significant and soul-aligned, this is the invitation you’ve been waiting for.

00:00 – Welcome & The Question That Changes Everything
What are you willing to do to get what you want?
A foundational question that shifts clarity, commitment, and ambition for every entrepreneur.

03:20 – Joyful Entrepreneurship and The Fallacy of “Should”
Unpacking the difference between what you want vs. what you’ve been conditioned to want in business.

06:00 – The Courage to Declare What You Really Want
Reflections on legacy, parents, purpose, and why owning your desire matters.

09:10 – From Bestseller to Bold Goal: Why I’m Going Public
How the success of What If? inspired this million-euro declaration — and what comes next.

12:50 – The Joyful Million: My Official Declaration
I name the number. I name the date. I make the commitment — out loud.

15:30 – Strategy Meets Soul: Why This Journey Will Be Different
Lessons from scaling other people’s businesses — and why this time, I’m doing it for myself.

18:00 – Where Joy Meets Metrics: Behind the Scenes of Real Growth
The decision to share monthly updates, marketing experiments, mindset shifts, and more.

21:15 – 3 Ways You Can Join Me on This Journey
Be a podcast guest. Join the Joyful Million Playbook. Enrol in SOAR Cohort 2.

25:00 – Closing Reflections: Choosing Something Significant
A final invitation to set your own bold, joyful goal — and walk the path with intention.

🛠️ Resources & Links

• ✨ Apply to be a guest on the podcast: Email me directly at ask@finolahoward.com
• 📨 Join the Joyful Million Playbook (monthly behind-the-scenes email): [Join Here]
• 🚀 Join SOAR – Cohort Two (12-month membership program): [Join Here]

💬 Connect

Enjoying the podcast? Please leave a review and share this episode with a friend who’s building something meaningful.

🔗 Connect with Finola Howard:

https://www.finolahoward.com/book

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/@ThisIsFinolaHoward