What if the difference between $100 in tips and $1,000 wasn’t your wine list—but your mindset?

This week’s guest, Julio of Waiter, There’s More,

joins us from Sweden to share his mission: training the next generation of hospitality pros not just to serve, but to elevate. From starting as a coffee boy to building a service training empire online, Julio has seen it all—and filmed a lot of it, too.

Expect to learn the art of invisible service, the myth of perfection, and why most waiters never make it past “good enough.” We dig into his online course (40+ hours of waiter self-development, filmed live on the job), the dirty truths behind viral hospitality videos, and the real difference between knowing your stuff and connecting with a guest.

Oh, and the course name? My inner marketer is super jealous, no doubt about it…

🧠 Expect to Hear:

• Why 95% of restaurant staff stay stuck—and how to break out

• The power of anticipatory service (and the pear juice test)

• Going viral for the wrong reasons

• Why hospitality is part psychology, part magic trick

• How to get paid while getting better

Whether you’re new to the floor or leading the team, this episode will sharpen your edge.

Service starts now.

I talk to people in and around the service industry space, and people that I wish I could have heard from when I was coming up in restaurants. Altogether I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at ⁠⁠⁠⁠⁠⁠my blog⁠⁠⁠⁠⁠⁠, and all my social links are at the bottom of that page.

Classic Episodes You May Like:

-#3:⁠⁠⁠My 1st and Most Powerful Conversation with Shane Alexander⁠⁠⁠

As always, I’m just here taking notes, trying to figure out what it all means.

Cheers