Co-Founders of #6 Top Selling sangria brand in U.S. unveiling "4 Pitfalls to Avoid when Building an Alcohol Brand". They are: 13:22 Pitfall #1 No Understanding of Local Distribution Model 19:01 Pitfall #2 Underestimate the Startup Cost of an Alcohol Brand 31:20 Pitfall #3 Assuming Distributors Will Do ALL the Selling For You 36:45 Pitfall #4 Lack of Clarity on Building to KEEP or SELL Connect with us on social: IG @ businesstalkwithericchau Tiktok @businesstalkericchau YouTube @businesstalk-withericchau2678 Twitter @businessTalkEC LinkedIn https://www.linkedin.com/in/ericmanchau/ To learn about our guests Rick Martinez, Maria Camelo and Senor Sangria: IG/Threads/FB @senorsangria Website senorsangria.com Disclaimer (“Business Talk with Eric Chau” and World Consulting, Inc): The content presented in this show is intended for informational purposes only. It is not a substitute for professional advice and should not be construed as providing specific legal, accounting, or financial guidance. Always consult with qualified experts or professionals in these fields to address your individual needs and circumstances. The creator, host, and sponsor(s) of this show do not assume any responsibility for decisions made based on the information provided. Due to this episode's (#11) content, it is appropriate for Mature Audience only.