In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.

Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.

She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.

Key takeaways:

• Why website overwhelm is often a brain issue - not a skill issue
• The three distinct “brain modes” involved in building your site
• How to avoid getting stuck in endless tweaking loops
• Why strategy needs to come before writing or tech tweaks
• What to do if your website was built for you, but it still doesn’t feel right
• A simple way to move forward with confidence, even if tech isn’t your strong suit

Resources mentioned in this episode:

• Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create

Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.

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