
#108: From Marine to Business Strategist with Tyler Van Hook
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“What we're mainly focusing on is digital transformation inside of the defense space, specifically with our training and education pipelines.” — Tyler Van Hook
FEATURED GUEST
Tyler Van Hook, Chief Strategy Officer and Co-founder of Kognitiv Edge, is a dynamic leader and entrepreneur with a rich background in military and business strategy. A former United States Marine Corps officer, Tyler leverages his expertise in technology application and human capital development to drive innovative digital transformations in defense training and education. With a Master’s in Technology Leadership from Brown University, he has successfully bootstrapped Kognitiv Edge alongside his wife, maintaining profitability while enhancing human potential through cutting-edge technology. Tyler continues to explore the intersections of technology, military acumen, and business innovation in the competitive defense landscape.
Connect with Tyler Van Hook:
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LinkedIn
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kognitivedge.com
KEY TAKEAWAYS
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Tyler’s connection with Scott Manthorne led to a significant opportunity. Building and nurturing networks can open unexpected doors.
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Recognizing the need for formal training, Tyler pursued a master’s degree to better understand technology's role in business. Continuous learning is crucial in adapting to new industries.
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Tyler emphasizes the importance of assessing your market effectively (TAM, SAM, SOM) and understanding the importance of balancing technology with human potential.
EPISODE HIGHLIGHTS
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[09:14] Humbled by tech gap, pursued a master's program.
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[11:57] Take time before starting life's next chapter.
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[16:32] Defense investments rising due to limited VC options.
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[21:01] Fortunate for supportive network and family goals.
YOUR MOVE
Connect with Gene:
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LinkedIn
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genemoran.com
Check Out These Resources:
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The Military Effect by Scott Manthorne