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This week on The Culture Coach, I’m joined by none other than Garry Ridge, Chairman Emeritus and former CEO of WD-40 Company. Over 25 years as CEO, Garry transformed a global household brand not just by growing the business—but by building a culture so strong, it became a competitive advantage.

Now, Garry shares the leadership lessons from what he calls his “CEO apprenticeship,” turning decades of real-world experience into wisdom for today’s business leaders.

In this episode, we go beyond the usual culture conversation. I mean, of course we talk about mission, vision, and values. But we also dive into:

• Why forgiveness and love are key to creating a sense of belonging in your organization
• How rituals like 'Learning Moments' and the Maniac Pledge created psychological safety and high performance
• What it really takes to develop a leadership culture that drives retention, engagement, and bottom-line results

Whether you’re a CEO trying to align your team or a leader driving culture transformation, this conversation will give you powerful insights you can use today.

Trust me—you don’t want to miss this one.

Connect with Garry on LinkedIn: https://www.linkedin.com/in/garryridge/

Purchase his latest book on Amazon: https://a.co/d/2ePUrZb

Visit his website: https://thelearningmoment.net/

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

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