Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven campaigns.

They break down how Rhino USA scaled from initial skepticism to a platform-defining success. By combining mass creator seeding, GMV Max campaigns, and Super Brand Day activations, the team sold three months of inventory in seven days and built an omnichannel halo effect that boosted both e-commerce and retail sales. Together, their playbook highlights how TikTok Shop can turn everyday products into bestsellers.

What You'll Learn in This Episode:

• How Rhino USA sold 3 months of inventory in just 7 days after launching on TikTok Shop

• The campaign strategy that drove 80% of GMV through creator affiliates

• How GMV Max and Super Brand Day activations led to a 300% lift in daily sales across other channels

• Why partnering closely with TikTok unlocked faster growth and reduced risk during major sale events

• How TikTok content drives real halo effects across both e-commerce and retail

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.

Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps BoomBoom at the center of TikTok conversations and drives consistent brand awareness across platforms. Some creators now earn tens of thousands per month, while BoomBoom’s retail partners continue to benefit from the powerful halo effect of its TikTok presence.

What You'll Learn in This Episode:

• How BoomBoom achieved 4x annual growth and scaled from $250K to $4M+ in revenue through TikTok Shop

• The mass sampling strategy that built a 3,500-creator network and generated 800+ daily videos featuring BoomBoom

• How to use GMV Max to amplify top-performing creator content across TikTok Ads

• Why TikTok campaigns drive measurable lift across Amazon and retail sales beyond the platform itself

• The tactics BoomBoom uses to balance organic creator activity with paid optimization for blended ROAS growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth.

Jessica shares how Halara’s team built momentum through community and constant experimentation. By seeding products to creators and boosting over 70,000 videos that reached 150 million impressions, they turned everyday conversations into measurable growth. Each campaign blends organic insights with data-driven ad spend, creating a feedback loop where community engagement fuels creative performance and product innovation.

What You'll Learn in This Episode:

• How Halara doubled daily GMV during Super Brand Day by boosting over 70,000 creator videos and generating 150 million impressions

• How to test and validate organic TikTok content before turning it into high-performing paid campaigns

• How Halara turns community feedback and TikTok engagement data into creative and product improvements

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger.

By using TikTok as both a creative testing ground and a storytelling platform, Celine and her team have redefined how alcohol brands show up on social. From testing narrative-driven mock infomercials for new products like Light Strike to collaborating with creators for fresh, authentic content, New Belgium’s success stems from taking calculated creative risks.

What You’ll Learn in This Episode:

• How New Belgium Brewing achieved 3.5x higher ad recall and 6.5x higher brand preference through TikTok

• Why entertainment-driven storytelling outperforms traditional product-focused messaging

• How to use TikTok as a creative testing ground to refine messaging and formats

• The power of calculated creative risks and working with creators for authentic engagement

• How TikTok partnerships and brand lift studies help measure and scale success across a portfolio

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scale on TikTok.

They outline a testing-first approach that blends organic-feeling creative with paid distribution. Ashley details how GMV Max unlocked algorithmic reach using existing affiliate videos, while Ben explains their omni-channel measurement mindset, using TikTok Shop’s customer analytics to track awareness, high intent, new customers, and returning customers on weekly and monthly cadences.

What You’ll Learn in This Episode:

• How Built Bar uses GMV Max to automatically scale top-performing affiliate videos and improve ROAS.

• Why treating TikTok as a discovery engine drives measurable lift across their e-commerce and retail channels, not just on-platform sales.

• How their team uses TikTok Shop’s customer analytics to monitor awareness, high intent, and new customer conversion in near real time.

• How combining organic-style creator videos with paid amplification builds trust, boosts engagement, and increases purchase intent.

• Why Built Bar focuses on operational readiness before scaling ads to ensure they can meet the surge in demand TikTok generates.

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.

Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and participation in the TikTok Creator Challenge, the agency consistently achieves 10–20x ROI on campaigns while lowering client churn and improving retention across their portfolio.

What You’ll Learn in This Episode:

• How Systemized Media achieved 10–20x ROI for HVAC and home-service clients through TikTok

• The creative testing process that drives high-performing TikTok lead generation campaigns

• How the TikTok Creator Challenge helps agencies scale content when clients can’t produce assets

• How TikTok positioning strengthened Systemized Media’s brand and client retention

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how the team integrated community interaction with traffic campaigns to unlock those results without a major budget lift.

She breaks down how TikTok-specific creative workflows power their playbook, including TTO, TikTok Symphony, Spark Ads, and leveraging organic content for paid. Amy also covers how Carnegie tests new features and creative formats, helping clients reach prospective undergrads, grad students, and parents while positioning Carnegie as an innovator in higher ed advertising.

What You’ll Learn in This Episode:

• How Carnegie Higher Ed used a full-funnel TikTok strategy to lower CPC by 75% and increase clicks by 640%.

• The role of a community interaction campaign alongside traffic campaigns to drive efficient performance with a minimal budget increase.

• How to build TikTok ad creative at scale using TTO, TikTok Symphony, Spark Ads, and organic-to-paid workflows.

• Why meeting audiences where they are on TikTok matters for undergrad, grad, and parent segments.

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how ATTN’s bold, creator-led approach turned experimentation into industry-leading results.

Taryn breaks down ATTN’s audience-first methodology, why niche communities are important, and how to empower creators of all sizes to lead the narrative. On the paid side, her team builds audience pools, retargets episodic viewers to future installments, and connects upper-funnel storytelling to lower-funnel outcomes through formats that can integrate commerce.

What You’ll Learn in This Episode:

• How ATTN’s creator-led filter campaign produced 106M views, 239K engagements, and 17K earned posts

• How to design briefs differently for macro and micro creators

• How to use audience pools and retargeting to turn one strong episode into a growing viewership for an entire social show

• How to set up a real two-way feedback loop with creators to improve performance

• How an audience-first, niche-community approach turns publisher learnings into repeatable TikTok playbooks for brands

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.