Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven campaigns.

They break down how Rhino USA scaled from initial skepticism to a platform-defining success. By combining mass creator seeding, GMV Max campaigns, and Super Brand Day activations, the team sold three months of inventory in seven days and built an omnichannel halo effect that boosted both e-commerce and retail sales. Together, their playbook highlights how TikTok Shop can turn everyday products into bestsellers.

What You'll Learn in This Episode:

• How Rhino USA sold 3 months of inventory in just 7 days after launching on TikTok Shop

• The campaign strategy that drove 80% of GMV through creator affiliates

• How GMV Max and Super Brand Day activations led to a 300% lift in daily sales across other channels

• Why partnering closely with TikTok unlocked faster growth and reduced risk during major sale events

• How TikTok content drives real halo effects across both e-commerce and retail

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.