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Premium doesn’t look the same everywhere. What signals exclusivity in London may feel underwhelming in Shanghai, and what looks tasteful in Dubai could be seen as over the top in Stockholm. In this episode I unpack the cultural codes that shape how premium is perceived in different markets, and why overlooking them can cost you clients.

You’ll learn:

✔️ The difference between British understatement, Chinese formality, and Middle Eastern hospitality
✔️ Why presentation and preparedness can matter as much as expertise
✔️ How to adapt to cultural expectations without losing your integrity

Premium is a context as much as a price point. When you learn the signals your clients expect, you stop looking like just another option and start becoming the obvious fit.

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