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In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.

AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads.

He discusses the power of mentorship, from hiking with his boss’s boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.

Episode Highlights:

• AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.
• He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.
• Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.
• Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.
• AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.

Episode Links:

🔗 LinkedIn: AJ Wilcox
🔗 B2Linked Agency
🎙️ The LinkedIn Ads Show Podcast

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• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.