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In this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising.

Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discusses personal branding, content creation, and the importance of audience segmentation in Google Ads.

Jyll's experience offers helpful advice on optimizing ad effectiveness and business growth, applicable regardless of your level of experience with digital marketing.

Episode Highlights:

• Jyll shares her journey from psychology to Google Ads mastery along with the importance of mentorship and strategic learning.
• She discusses the key differences between coaching and mentorship and how both play a role in personal and professional growth.
• Jyll dives into the immense value of niching down in marketing and how specificity in audience segmentation leads to stronger connections and business success.
• A firm belief Jyll has for businesses getting started in paid advertising, is to focus on establishing a solid organic marketing foundation to validate messaging.
• Her upcoming book, Inside Google Ads: Everything You Need to Know About Audience Targeting, explores the changes in audience segmentation and advertising.

Episode Links:

🔗 Website: jyll.ca
🔗 LinkedIn: /in/jyllsaskingales
📖 Upcoming Book: Inside Google Ads: Audience Targeting Mastery

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.