You can love the job and still build the next chapter.

In Part 1, former firefighter-paramedic Mike Ettenberg tells us how a kid who chased sirens on a bike turned his party-bus side hustle into Frontline Optics. From the EMT grind to 30 failed applications, Mike shows why the firefighter mindset, solve problems and never quit, works in business too.

What You’ll Learn:

• How to stay hungry after 30 “no’s” and finally land the job
• Why small-department mandatories can push you to create Plan B
• The cake-takes-time rule: slowing your firefighter feedback loop for business success
• A step-by-step look at bootstrapping 300 pairs of shades into a six-figure brand
• The paralysis-by-analysis trap—and simple ways to beat it and just start

If you’re a firefighter who’s dreaming about life after the job, or already growing a side hustle, this one’s for you.

Check out Frontline Optics and our firefighter training tools at keepthepromisefire.com.
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