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Authority in business isn’t about calling yourself an expert. It’s built through what people consistently see, hear, and experience from you. In this episode I unpack the three levers of real authority in the premium market:

✔️ Depth, not noise - why insights matter more than endless posting
✔️ Standards and boundaries - how saying no builds trust and credibility
✔️ Borrowed trust - how the right contexts elevate your reputation instantly

Authority compounds like interest. The earlier you start demonstrating it, the bigger the results you’ll see over time. Tune in to learn how to become the person others point to as the credible choice, without ever having to shout about it.

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