『067 - Rewrite the Rules: Building a Brand That Prints Its Own Money with Stef Skye』のカバーアート

067 - Rewrite the Rules: Building a Brand That Prints Its Own Money with Stef Skye

067 - Rewrite the Rules: Building a Brand That Prints Its Own Money with Stef Skye

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 What does it take to walk away from the comfort of a 9-to-5 and step boldly into the unknown world of entrepreneurship? In this episode of The Wealthy CEO, host Shae Invidiata sits down with Stef Skye — a powerhouse entrepreneur and investor — to unpack her journey from corporate burnout to building a 7-figure business rooted in freedom, mindset, and purpose. From boardrooms to the villages of Ghana, Stef’s story is one of reinvention, resilience, and radical clarity. Stef shares how her time in Ghana redefined her understanding of true wealth and sparked a deeper mission: to empower women to take control of their finances and rewrite their legacy. She dives into the essential mindset shifts that helped her break the cycle of hustle culture, the role of daily habits in creating long-term success, and how investing — not saving — became her gateway to financial independence. Plus, we explore how AI is transforming business, and how staying authentic in a noisy digital world is non-negotiable for lasting impact. This isn’t just an episode — it’s a masterclass in stepping into your next level with intention and power. If you’re craving a life that feels rich on every level — emotionally, mentally, spiritually, and financially — this conversation will inspire you to stop settling and start scaling. Stef’s message is clear: stop playing by outdated rules. It’s time to print your own. Takeaways Stef's journey began with a desire for freedom from the nine-to-five grind.Experiences in Ghana reshaped her understanding of wealth and happiness.Investing is crucial for building wealth; savings alone won't suffice.Mental health is a significant aspect of the entrepreneurial journey.Reframing your money mindset can lead to greater financial success.Daily habits and routines are essential for personal development.AI can be a powerful tool for business efficiency and creativity.Authenticity is key in branding and connecting with clients.Documenting your journey can inspire others and build your brand.Empowering women to achieve financial independence is Stef's legacy work. Time Stamps 01:55: Kelly O'Neil's Journey and Background 04:44: The Broken Hustle Model 11:12: The Dark Night of the Soul 15:38: The Paradigm Shift in Entrepreneurship 23:29: Redefining Success and Purpose 29:29: The Epic AF Movement and Its Principles 31:02: Awakening to Our Gifts 32:28: Desires and Clarity of Purpose 34:17: Removing External Expectations 35:57: Life Lessons and Perspective Shifts 38:18: Collaboration Over Competition 40:57: Steps to Living an Epic Life 47:19: Legacy Work and Community Support 52:14: Wealth Wisdom for Future Generations Stef Skye Bio Stef Skye (aka Stefanie Willis) is a retired-at-29 entrepreneur, investor, and high-ticket sales coach known for helping women scale profitable online brands without sacrificing freedom or authenticity. After leaving corporate America and burning out in low-ticket direct sales, Stef made a bold leap into high-ticket entrepreneurship and built a 7-figure brand teaching women how to close $3K–$10K+ deals, harness feminine sales psychology, and own their identity online. Her mission is to dismantle the outdated rules of wealth and empower women to step into their next level with unapologetic execution and aligned success. Connect with Stef: Website: www.stefskye.com IG: https://www.instagram.com/stefskye TikTok: https://tiktok.com/stefskye Facebook: https://www.facebook.com/stefskye/ ABOUT SHAE INVIDIATA Impact Entrepreneur | Luxury Realtor | TEDx Speaker | Wealth & Wellness Strategist | Award-Winning Human Rights Advocate | Podcast Host Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times. In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx. Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing. The Wellthy CEO empowers women to reclaim their power through ...
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