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Strategy explains what you do. Story makes people believe it matters. In this episode I explore why your story is the real hook for premium clients - and why credentials or frameworks alone rarely win trust.

You’ll learn:

✔️ How your origin story makes clients buy into your reason, not just your service
✔️ Why detailed transformation stories cut through more than vague testimonials
✔️ How micro stories - small, human details - stick and build connection faster than polished pitches

Clients want results, but in the premium space, they also want to feel trust, excitement, and safety. Story delivers those feelings long before they’ve experienced your service.

This week, your challenge is simple: stop polishing your pitch and share one story. Watch how differently people respond.

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