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04: Pivoting my way into 2023

04: Pivoting my way into 2023

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Businesses, in order to increase profitably or even to survive, had to pivot from time to time. Apple went from computers to music devices with the iPod. I’ve seen design and dev shops drop design to focus on development - others went the other direction and dropped dev and focused on design. While I don’t know the reasoning behind those pivot examples, I know the underlying reasoning behind mine

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