In this episode of Pitch, Build, Scale, we sit down with Peter Vasilion, CEO and IT Division Lead at Facet Interactive. Peter shares his journey from tinkering with Pentium 2s in his parents’ warehouse to leading a systems-first consultancy that helps organizations multiply their team’s effectiveness through automation, AI, and enterprise-grade web apps.

We dive into:

- Why Peter treats AI like an employee—and what that means for practical implementations.

- The generational shift changing how clients view marketing and IT partners.

- How Peter built scalable processes across ventures like FlightFX (a first-party Microsoft Flight Simulator partner).

- Why aligning AI with human oversight is critical for successful outcomes.

- Lessons on balancing business development, delivery, and relationship-building in a volatile economy.

Whether you’re a SaaS founder or run a dev agency, this conversation will reshape how you think about building systems that scale.

Resources:

Transform your business technology with Facet Interactive: https://facetinteractive.com

Get new aircraft for flight simulator at FlightFX: https://flightfx.io

Grow your revenue with Big North Marketing: https://bignorthmarketing.com

Chapters

00:00 Introduction to Facet Interactive and Peter Vasilion

05:53 The Impact of Technology on Business

10:29 Evolving Client Expectations in the Tech Landscape

13:37 Leveraging AI in Business Operations

16:45 Balancing AI and Human Interaction

21:26 Client Expectations and AI Limitations

25:57 Real-World AI Implementation Challenges

28:35 Understanding Typical Clients and Relationships

32:42 Customer Acquisition Strategies

36:03 Navigating Diverse Industries and Custom Solutions

39:18 Scaling Challenges in a Changing Economy

43:17 Building Authentic Relationships Post-Pandemic