What happens when a corporate finance veteran gets tired of error-prone spreadsheets and decides to reimagine how finance teams collaborate?

In this episode of Pitch, Build, Scale, we sit down with Sebastian Perez Lawrence, Co-Founder of Rockhopper, to explore how they’re building “GitHub for spreadsheets” - empowering finance teams to streamline reviews, reduce risk, and prepare for the future of AI-assisted workflows.

We discuss:

- Why spreadsheet chaos is still the norm in billion-dollar enterprises

- The power of white-glove onboarding for early enterprise clients

- Balancing hype and reality in AI adoption for sensitive financial data

- Building trust with CFOs by focusing on ROI and real numbers

- Rockhopper’s vision to become the auditing layer that keeps data quality high in AI-driven finance

Whether you lead a SaaS company, run a dev shop, or manage a finance function, this conversation will change how you think about data integrity in an AI-powered world.

Resources:

Level-up your financial spreadsheets with Rockhopper: https://rockhopper.co

Connect with Sebastian on LinkedIn: https://linkedin.com/in/sebastian-perez-lawrence

Grow your revenue with Big North Marketing: https://bignorthmarketing.com

Chapters

00:00 Introduction to Rockhopper and Its Mission

03:44 Sebastian's Journey into Tech and Founding Rockhopper

06:03 Identifying the Problem: The Need for Spreadsheet Solutions

11:03 Challenges of Implementing AI in Finance

17:10 Understanding CFOs' Perspectives on AI Adoption

20:59 Future Vision: Integrating AI and Quality Assurance

22:56 Goals for Growth and Expansion

26:46 Fundraising and Building Relationships

29:39 Call to Action: Join the Advisor Network