03: Ali Elman, How I Sold Black Eye Coffee
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03: Ali Elman, How I Sold Black Eye Coffee
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Welcome to the How I Sold Podcast presented by Exit Factor, where we explore real-life stories of business owners and entrepreneurs like you, who were able to build, grow and sell their businesses.
Our host, Jessica Fialkovich, is accompanied by Ali Elman, Founder of Black Eye Coffee. Today on the show, Ali shares her journey of building a brand and a movement.
Ali Elman, an entrepreneur with experience in hospitality, coffee, and the M+A world used her experience working in California, Aspen, and New York to collect thoughts on branding and how you can use a brand to build a movement. Today we hear just one of those stories through her journey of building and selling Black Eye Coffee, a cult coffee bar that was on the leading edge of the independent coffee shop movement in Denver, Colorado. This conversation includes a lot of tactical takeaways in the areas of branding, marketing, and PR and how to use them in the early days of your business to build something that is ultimately valuable and sellable. To contact Ali, email her at aelman@tworld.com.
Learn more about How I Sold at www.exitfactor.com/howisold.
Presented and sponsored by Exit Factor. Learn how to build a valuable and sellable business at exitfactor.com/pod.