025 - Scaling a Bootstrapped SaaS: AWS Cost Optimization with Tony Chan, CEO, CloudForecast
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025 - Scaling a Bootstrapped SaaS: AWS Cost Optimization with Tony Chan, CEO, CloudForecast
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Tony Chan turned a pain point into a profitable SaaS with CloudForecast, a tool helping engineering teams make sense of AWS costs and save big.
In this episode, Tony shares insights on bootstrapping, identifying ideal customers, cold outreach strategies that work, the evolution of cloud economics, and why sustainable growth beats hypergrowth for many startups.
We also dig into how economic cycles have made cloud cost awareness critical, why AWS’s own tools aren’t enough for mid-market and enterprise, and what a breakout year would look like for a bootstrapped SaaS.ResourcesOptimize your AWS costs with CloudForecast: https://www.cloudforecast.ioGrow your revenue with Big North Marketing: https://www.bignorthmarketing.comChapters00:00 Introduction01:31 Tony’s Journey: From Ad Tech to SaaS Founder05:49 Lessons from Early Startups10:07 Landing the First Big Customer12:23 How CloudForecast Operates Today14:08 Defining the Ideal Customer16:43 Marketing Challenges & Growth Channels17:05 Impact of AI and Automation20:45 Changes in Cloud Infrastructure Economics23:00 Forecasting & Sustainable Bootstrapped Growth25:01 Big Bets for the Next Year26:45 Mindset on Funding & Staying Independent29:17 Balancing SMBs and Enterprise Customers